Sightworthy
Lola Catero is an accomplished marketing professional with extensive experience in client strategy and digital marketing. Currently serving as the Director of Client Strategy at akdm since June 2022, Lola is also the Founder of The Majority Group, established in July 2017, which emphasizes brands that reflect community and identity through creative design. Additionally, Lola has held roles such as a Board Member and Digital Marketer at Sightworthy since May 2018, and previously worked as Director of Growth Marketing at Elix and Head of Digital Marketing at SHHHOWERCAP. With a strong background in various marketing positions, including contributions to Forbes Communications Council and leadership roles at numerous companies, Lola Catero holds a BS in Business Management from Fordham University and an MBA with a double major in Entrepreneurship and International Business from the University of San Francisco.
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Sightworthy
Connecting brands to workflow tools and editor networks to repurposed existing assets into short-form video at scale