Andrea Vera

Andrea Vera is a seasoned marketing professional currently serving as Jefe de Trade Marketing Canal Tradicional (Mayoreo) at Sigma since October 2018. In this role, Andrea is responsible for planning, coordinating, and executing international incentive experiences for national clients, while also leading strategies for webinars and business forums to enhance product positioning and client relationships. Previously, Andrea held the positions of Analista de Desarrollo Comercial and Analista de Trade Marketing (Lácteos) at Sigma, focusing on sales projections, shopper insights, and point-of-sale activations for Yoplait. Andrea's earlier experience includes a role as Analista de Categorías at Colgate-Palmolive and as Ejecutivo de cuentas at Anatomia. Andrea holds a Licenciatura in Marketing from Tecnológico de Monterrey, completed in 2018.