Mayra Villarreal

Mayra Villarreal is a seasoned business development and sales regional manager at Better Balance Foods since October 2022, with expertise in cultivating client and vendor relationships and identifying regional opportunities. Previously, Mayra held multiple roles at Sigma, including business development manager for Plant Based US Sales, where responsibilities included managing Yoplait sub-brands and overseeing national marketing campaigns. Additional experience encompasses new business integration, trade marketing, product innovation, and talent development across various sectors. Mayra's early career included positions at Metalsa and OXXO, focusing on process engineering and replenishment projects. Mayra holds an industrial engineering degree from Universidad de Monterrey, a negotiation certification from IPADE Business School, and further educational experiences from Politecnico di Milano and the University of Konstanz.