Matt Horton

Matt Horton is an experienced marketing and communications professional currently serving as the Director of Marketing & Communications at Sigma Engineered Solutions since January 2023. Previously, as Chief Marketing Officer at Coldwell Banker Howard Perry and Walston, Matt significantly expanded the marketing team and contributed to the firm's recognition among the top 5% of brokerages in the Coldwell Banker network. Notable achievements include spearheading a multimillion-dollar rebranding campaign, revitalizing digital marketing efforts that enhanced website traffic and lead generation, and overseeing community outreach initiatives through the HPW Foundation. Earlier roles included marketing leadership positions at General Growth Properties and Plaza Associates, where Matt developed successful marketing campaigns and events that drove shopper traffic and sales. Matt holds a Bachelor of Arts in Communications with a concentration in Public Relations from Western Carolina University.