Signature Hardware
Cullen Travers is a seasoned professional in e-commerce strategy and brand development with extensive experience across various roles in the fashion and retail industry. Currently serving as a Senior Ecommerce Strategist at Signature Hardware since December 2019, Cullen collaborates with multiple departments to enhance brand storytelling and website experience. As the founder of Wish Supply Co., Cullen successfully developed a lifestyle brand and retail e-commerce business, implementing effective marketing strategies to boost brand awareness. Previous roles include Brand Manager for the Carhartt licensee program at Cintas, where strategic direction was provided for a $300 million annual revenue line, and design positions at Target, Abercrombie & Fitch, Aeropostale, and Dick's Sporting Goods, where Cullen contributed to various product design and development processes. Cullen holds a Bachelor's degree in Fashion/Apparel Design from the University of Cincinnati.