Anoop A.

Vice President at SignDesk

Anoop A. has a diverse work experience spanning over several years. Anoop started their career as a Manager at Radio City, where they provided innovative radio and online solutions to corporate and retail clients. Anoop led a team of nine executives and monitored their performance. After five years, they moved on to Headlines Today as a Deputy Manager, where they created a comprehensive business plan to achieve revenue targets in Tamil Nadu, Telangana, and Andhra Pradesh. Anoop serviced existing clients and brought in new ones to build their brand and ensure value on TV spend.

In 2015, Anoop joined The Walt Disney Company as part of the Advertising & Sales team. Anoop managed advertising revenue for English and Hindi movies/TV genres at Star TV network in the South region. Anoop also monetized impact properties on Star network channels and Disney Hot Star, the biggest OTT platform.

After leaving Disney, Anoop joined ByteDance as a Senior Manager for a brief period before moving to Goldmines Telefilms. At Goldmines, they held the role of Region Head South and was responsible for leading and training a new team to drive revenue in the Hindi movie space for the entire South region. Anoop successfully established a new channel in the market with the right pricing and product strategy. Their responsibilities included bringing new clients on board by showcasing the channel's leadership position in the movie channel space.

Anoop's most recent position is at SignDesk, where they hold the title of Associate Vice President. Anoop started in January 2022 and is currently working towards becoming the Vice President. Additional information regarding their roles and responsibilities at SignDesk is not provided.

Anoop A. completed their MBA in Marketing/Marketing Management, General from Icfai Business School from 2007 to 2009. Prior to that, they pursued a Bachelor of Technology (B.Tech.) in Electronics and Communication Engineering from Cochin University of Science and Technology between 2001 and 2005. Anoop's educational background also includes their time at MGM High School, although the specific years of attendance and any degree earned from there are not provided.

In addition to their formal education, Anoop has obtained a series of certifications. In December 2021, they became a Native Advertising Strategy Expert through the Outbrain Academy. Earlier, in September 2020, they received the Google Ads Measurements Certification. In the same year, Anoop also obtained the #AppsFlyerKnowledgeChampion certification, Google Ads Video Certification, Google Ads Search and Display Certification, The Fundamentals of Digital Marketing certification from Google Digital Unlocked, and a Social Media Marketing Certification Course from HubSpot Academy.

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Timeline

  • Vice President

    April 1, 2023 - present

  • Associate Vice President

    January, 2022

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