Gemma Balm has extensive experience in the retail industry, with a focus on buying fine jewellery and luxury brands. Gemma has held positions such as Junior Buyer at Arcadia Group Ltd, Buyer for Fine Jewellery and Luxury Jewellery Brands at The Watches of Switzerland Group, and Head of Product & Trade for Ernest Jones at Signet Jewelers. Gemma's expertise includes purchasing formal shirts at Burton Menswear and managing buying decisions at Jon Richard for jewellery.
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