Randy Culpepper

Randy Culpepper is an experienced professional in digital analytics and data enablement, currently serving as the Director of Digital Data Enablement at Signet Jewelers since May 2021, following a role as Sr. Manager of Adobe Data Integration. Prior to this, Randy held positions at Signet Jewelers Limited as an Omnichannel Digital Analytics Manager, supporting major jewelry brands, and at Hilton Worldwide as a Digital Analytics Consultant, overseeing Adobe Reporting and Analytics implementation. Additional experience includes managing global teams at LiveArea and leading analytics efforts for clients at Rockfish. Randy's earlier roles include Web Analytics Manager at Academy Sports & Outdoors and Texas Instruments, where foundational strategies for web metrics and marketing communications were developed. Randy holds an MBA in Marketing from the University of Phoenix and a BFA in Advertising from the University of North Texas.