Alyson McDonald Harney is an experienced marketing professional with a robust background in brand experience and channel marketing, currently serving as Brand Experience Manager at Signify since November 2013. Throughout tenure at Signify, significant accomplishments include leading market activation for campaigns and product launches, managing B2B marketing programs, executing communication strategies, and overseeing the successful execution of numerous high-value projects across various customer segments. Alyson's comprehensive skill set is supported by an MBA from Isenberg School of Management at UMass Amherst and a BBA in Marketing from the same institution, complemented by additional international education. Prior experiences include data processing at the University of Massachusetts Amherst and marketing internships focused on music promotion.
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