Antonio Serrano

Antonio Serrano is a seasoned Digital Analyst with a strong background in data-driven marketing. They have held various roles, including Head of Digital Analytics at Leroy Merlin, where they developed and executed measurement strategies across digital platforms. Currently, Antonio serves as a Professor at Inesdi Digital Business School and UNIR, teaching courses on customer intelligence, digital analytics, and user experience research. As a cofounder of Digital Advisers, they are actively involved in shaping digital marketing strategies while previously working as a Civil Project Engineer and Jefe de obra in construction management.