German Casanova is the Iberia Commercial Leader for the Retail & Hospitality segment at Signify, previously known as Philips Lighting. They possess extensive experience in sales, account management, and business development, demonstrated through roles at Union Fenosa, ATERSA, and various positions at Philips Lighting. Their responsibilities have included managing key accounts, leading teams, and developing commercial strategies to enhance service levels and drive sales within the hospitality and retail sectors. German holds a Business Expert degree from ThePowerMBA and an Agronomist Engineering degree from the Universitat Politècnica de València.
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