Karl Lord has a robust background in sales and account management within the lighting industry, demonstrating extensive expertise in both bespoke solutions and key account management. Karl served as Sales Manager at Advance Lighting from October 2007 to February 2014, focusing on the design and development of custom lighting solutions for the Point of Sale and Retail sectors while managing a significant client base across the UK and Europe. Since March 2014, Karl has been a Key Account Manager at Signify, overseeing the Refrigeration and Retail lighting division for the UK and Ireland, nurturing existing client relationships, and acquiring new clients for Philips. Additionally, Karl contributes to new product development efforts to maintain Philips' position as a market leader. Earlier experience includes a sales role at LMW Surveillance from 2000 to 2006.
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