Lars Buchta

Lars Buchta is an experienced Sales Manager specializing in the electrical and electronic manufacturing industry, with a strong focus on the DIY sector. From 2015 to present, they serve as Sales Manager for Consumer Lighting at Signify, following their role at Philips Lighting. Lars previously held leadership positions at companies such as POS+ and diyXpress GmbH, where they were instrumental in integrating field sales services for major retail partners across Germany, Austria, and Switzerland. Lars earned a degree in Marketing from AKAD and has cultivated strong skills in negotiation and business planning throughout their career.