Peter Forsström

Peter Forsström is currently the Market Leader Nordics at Signify Consumer Europe and South LATAM, a role that builds on over 20 years of experience in sales and business management. They have held various leadership positions, including serving as Sales Director for Nordic & Baltic Countries at HP Finland Oy and as a Business Manager for General Western Europe at Hewlett-Packard. Peter developed their expertise in strategic go-to-market implementation and sales planning through extensive international experience working with diverse teams across multiple cultures. They hold a Master's degree in Marketing Management from the Swedish School of Economics in Helsinki.