Taimoor Arshad serves as the Marketing and Communication Leader (Trade) at Signify since October 2022, where responsibilities include developing go-to-market strategies, enhancing share of wallet with distributors, and conducting market research tailored to Pakistan's market. Previously, Taimoor held multiple roles within Signify, including Product and Channel Marketing Manager and Product Marketing Manager, leading significant growth initiatives and integrated marketing campaigns for various products. Taimoor has academic experience as a Visiting Faculty member at Usman Institute of Technology, bridging industry insights with education. Prior positions also include Manager Sales and Marketing at Allied Engineering & Services, where Taimoor introduced new brands in Pakistan, and various roles at Jubilee Corporation, focusing on sales and marketing for industrial segments. Taimoor's educational background includes an MBA and Master's degrees in Industrial Controls & Automation and Electrical and Electronics Engineering.
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