Travis McAfee is a dynamic Senior Product and Marketing Manager with extensive experience in launching products and driving growth in both B2B and B2C sectors. Currently the marketing lead for HALO and other downlighting brands at Signify, Travis has consistently delivered revenue growth and expanded market share, successfully launching over 50 products annually. With a proven track record in product marketing, strategic planning, and creative leadership, Travis advocates for user empathy and market-driven decisions. Previously, Travis held key marketing roles at Signify, DRUM Agency, and Hoegger Supply Company, emphasizing innovative strategies and impactful messaging throughout their career. They earned a Bachelor of Science in Business Administration with a concentration in Marketing from Toccoa Falls College.
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