Signpost India
Giridhar Bhat is an experienced professional in the advertising and marketing industry, currently serving as Vice President of Strategy & Creative at Signpost India. Prior to this role, Giridhar held several key positions including Head of Account Management & Business Head at TBWA\India, Vice President at Wunderman Thompson, and Associate Vice President at DDB Mudra Group. Giridhar also served as Director of Client Services at Bates CHI&Partners, showcasing a strong background in client management and strategic leadership throughout a diverse career in notable organizations.
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Signpost India
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Signpost operates with the vision, "Signs of Tomorrow," placing data and technology at the core to evolve brands so they can connect with unique consumers, while investing in megaprojects to foster futuristic cityscapes. Our self-sustaining megaprojects and advertising services utilize computer vision-based Artificial Intelligence-Machine Learning (AI-ML) for measuring traffic exposure complemented by strategic investments in tech start-ups to improve measurability, operations and last-mile connectivity. Signpost's exceptional team of over 500 professionals provides innovative advertising solutions to 500+ premier brands — both Indian and international — through our network of 11 offices. We pride ourselves on being India’s largest DOOH asset-owning company, in addition to the most extensive street furniture line-up, supported through multiple partnerships with over 32 public bodies in the domains of transit, mobility, and urban infrastructure. Over the past 15 years, the bond with our stakeholders have only strengthened. Transparency has always been, and remains, our core value. We continuously strive to improve convenience for commuters and enrich public spaces. We have been widely recognized on both national and global platforms, including the ABBYS, EMVIES, KYOORIUS, Dragon of Asia, and Global Digital Signage Awards.