Sina Peters

Sina Peters serves as the Head of Strategy & Operations and Head of Healthcare PR at signum | brands GmbH since February 2024. Prior to this role, extensive experience at WeightWatchers from July 2005 to December 2023 included positions such as Content Strategy Lead and Teamlead for content, program, and science in the German-speaking regions. Key contributions at WeightWatchers involved the development of content strategies, implementation of new content production processes, and the creation of multimedia content including a corporate podcast. Sina Peters holds a Diplom in Ernährungswissenschaften from FH Münster, earned between October 2000 and March 2005.