Yip Yen Choong

Yip Yen Choong is an experienced professional currently serving as the General Manager for Southeast Asia at SignUp Software since January 2023. Previously, Yip held several managerial roles, including Country Manager at McGraw-Hill Education, where responsibility included leading a multidisciplinary team and driving organizational growth. Notable experiences also include serving as Sales Director for SAP's General Business, Managing Partner at Ventus Global Pte Ltd, and various positions at IBM, Microsoft, Axon Solutions, Oracle, and Digital Equipment Corporation. Yip holds an MBA from Alliance Manchester Business School and a BSc in Marketing and Finance from Oklahoma State University.