SignUpGenius
Melissa Sargeant is an accomplished marketing leader with extensive experience in driving growth and transformation across various organizations. Currently serving as the Head of Marketing at SignUpGenius since September 2024, Melissa is also a Founding Member of CMO Huddles, providing strategic advice to a network of B2B Chief Marketing Officers. Previously, Melissa held the Chief Marketing Officer role at AlphaSense, where a go-to-market strategy led to 86% pipeline growth, and at Litmus, where the first integrated marketing program was implemented to increase the pipeline by 50%. Additional roles include Chief Marketing Officer at SugarCRM, ChannelAdvisor, and VP of Marketing at Avalara, showcasing a consistent track record of enhancing marketing strategies and driving revenue growth. Melissa’s background also includes significant positions at CA Technologies, where strategic initiatives contributed to achieving industry recognition. Melissa holds a Bachelor of Arts in Political Science and US History from Roanoke College.
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SignUpGenius
SignUpGenius simplifies the process of coordinating events and people by providing online sign ups for non-profits, schools, sports, churches, families, colleges, businesses, and organizations. By enabling up to 12 million unique visitors per month to sign up for tasks online, SignUpGenius has done away with the need for paper sign ups, "reply to all" emails, and phone trees.