Anderson Huertas

Anderson Huertas is a seasoned professional with extensive expertise in data analysis and consumer insights within the telecommunications and marketing sectors. Currently serving as a Digital Data Team Leader at Siigo, responsibilities include developing mathematical attribution models for digital channels across LATAM and optimizing investment strategies based on insights derived from those models. Previous roles at Millicom (Tigo) and Tigo Colombia involved leading initiatives in customer experience, market research, and analytics, contributing to key business growth strategies through data-driven insights. Anderson Huertas also held analytical positions at Kantar Millward Brown, where complex statistical models and market research methodologies were developed and executed. Earlier experiences with INIF and Nielsen IBOPE focused on statistical analyses aimed at fraud detection and providing reliable data for client decision-making. Educational background includes a degree in Statistics from Universidad Nacional de Colombia.