Estefania Barbosa Fajardo

Estefania Barbosa Fajardo is a seasoned professional with over 15 years of experience in marketing and communications. Currently serving as the Latam Communications & Marketing Manager at Siigo since May 2021, Estefania previously held various leadership roles at Avianca from December 2009 to May 2021, including Digital Experience and Content Manager and Global Brand, Communications, and Marketing Manager. Estefania's expertise encompasses designing innovative customer experiences, developing brand content strategies, and executing comprehensive marketing campaigns across multiple regions. Educational qualifications include a Master’s degree in Marketing, e-business, and Commercial Management from Madrid Business School and Universidad Internacional de La Rioja, alongside several diplomas in marketing and strategic communication. Estefania demonstrates a strong background in customer experience alignment, market research, and brand strategy development.