Marcelo Botero Gómez

Marcelo Botero Gómez has a diverse work experience in data science and analytics. Marcelo currently works at Siigo as the Lead Data Scientist, where they have structured the Data Science department and led the design and development of over twenty impactful projects. Prior to this, they were a Junior Data Scientist at Siigo, where they developed two high-impact projects related to customer segmentation and cross-selling. Marcelo has also worked as a Business Intelligence Analyst at Siigo, where they developed Power BI dashboards for M&A, sales, and operations teams.

Before joining Siigo, Marcelo worked as an Analytics Consultant at TRANSMILENIO, where they brought advanced data analytics to Bogotá's SITP. Marcelo designed and developed projects related to travel demand calculation using big data technologies and optimization algorithms.

Marcelo also worked as an Analytics Consultant at Cámara de Compensación de Divisas de Colombia S.A., where they assisted in the transformation to data-driven decision making. Marcelo co-created the central analytics platform and developed projects related to anomaly detection, risk mitigation models, and unification of models.

Marcelo has entrepreneurial experience as well, as they were the Co-Founder & Head of Operations at Meniu, a food industry startup. Marcelo managed various departments and implemented data analytics strategies for operational efficiencies.

Furthermore, Marcelo has academic experience as a Monitor de Investigación at the University of the Andes. Marcelo co-authored an academic paper in transport analytics and developed clustering algorithms for data-driven LTS.

Overall, Marcelo Botero Gómez has a strong background in data science, analytics, and entrepreneurship, with experience in leading teams, developing high-impact projects, and driving data-driven decision making in various industries.

Marcelo Botero Gómez attended Universidad de Los Andes from 2014 to 2019, where they studied Industrial Engineering. Marcelo also obtained two additional certifications: Academy Accreditation - Databricks Lakehouse Fundamentals from Databricks in August 2023, and Business Analytics for Decision Making from Coursera in 2020.