Yasnaia Reyes

Yasnaia Reyes is an accomplished data and digital marketing specialist with extensive experience in eCommerce and data analytics. Currently serving as an Ecommerce and Website Data Specialist at Siigo since February 2022, Yasnaia leads projects focused on performance analysis and data applications across marketing teams. Previous roles include positions at Vernon | Creative Bureau as a Reporting Lead, Wunderman Thompson Argentina as a Senior Marketing Science Analyst, and Ogilvy & Mather as a Business Intelligence Analyst. With a strong background in data modeling, analytics, and community management, Yasnaia has developed expertise in Google Analytics, Adobe Analytics, and social media performance assessment. Yasnaia holds a degree in Communication from Universidad Central de Venezuela and additional qualifications in SQL Server and Business Intelligence.