Julissa Hidalgo

Julissa Hidalgo has a diverse work experience in the field of concrete technology and product development. Julissa is currently working as the Director of Concrete Technology - Americas at Sika USA since 2023. Prior to this, they worked at Master Builders Solutions as the Technical & Marketing Manager Latin America from 2020 onwards. In this role, they led a regional team, collaborated with key stakeholders to develop marketing strategies, and launched innovative products for improving concrete viscosity. Before that, they were associated with BASF where they held various positions including Technical & Marketing Manager Latin America, Technical Manager Latin America, Product Manager, Marketing, Admixtures Systems, and Product Development Manager, Admixture Systems. Their responsibilities at BASF included leading regional teams, managing marketing and product development initiatives, identifying market needs, and launching new products. Julissa was also awarded the BASF President's Award in 2013. Prior to joining BASF, Julissa worked at CTLGroup as a Materials Consultant and at CEMEX Puerto Rico in Research and Development, Ready Mix Concrete.

Julissa Hidalgo completed their Bachelor of Engineering (B.Eng.) degree in Civil Engineering at the University of Puerto Rico-Mayaguez from 1998 to 2003. Julissa then pursued their Master of Science (M.Sc.) degree in Civil Engineering from the University of Illinois Urbana-Champaign from 2003 to 2005. Later, they earned their Master of Business Administration (M.B.A.) in International Business from Baldwin Wallace University between 2014 and 2016. Julissa Hidalgo also holds multiple certifications, including the Merger and Acquisition Program from Harvard Business School Executive Education and various certifications from Wharton Online in digital marketing, customer relationship management, marketing analytics, and influencing others.