Silmäasema
Heini Lepistö is a skilled content and marketing automation specialist currently working at Silmäasema since January 2018. In this role, Heini oversees the maintenance and development of the company's website, manages the online store and newsletters, and enhances SEO visibility through content optimization. Previously, Heini served as a marketing planner, focusing on maximizing event visibility via multi-channel marketing. Prior experience includes positions as an optical salesperson at Instru optiikka Oy, where responsibilities encompassed retail management and customer service, as well as a marketing research assistant at Oy Hitpoint Ltd, conducting surveys and mystery shopping. An internship as a marketing assistant at Noblea involved organizing a book publishing event for a notable social selling figure. Heini holds a Bachelor's degree in Economics from Laurea University of Applied Sciences, completed in 2017.