Silver Cross Ltd
Riccardo Baldoni has held various leadership roles in the IT and Customer Experience sectors, currently serving as Associate Director of IT & Customer Experience at Silver Cross Ltd since October 2004. Previously, Riccardo has been the Head of IT & Customer Experience and UK Customer Operations Manager, responsible for managing Customer Services and Head Office Sales teams while overseeing e-commerce stock fulfillment. From March 2020 to July 2023, Riccardo worked as Business Lead for Micralite Ltd, coordinating operational needs across departments. Earlier career positions include Placement Officer at Medacs Healthcare and Manager of the Customer Care Team at Delivered Solutions, as well as Senior Mortgage Consultant at HML. Riccardo holds a degree in Business and Finance from Craven College, completed between 1994 and 1996.
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Silver Cross Ltd
We’re a long-standing British nursery brand, renowned globally for designing beautiful and innovative baby products. For more than 140 years, we’ve been dedicated to the highest standards of craftsmanship to give babies the best start in life. We have an award-winning range of innovative and contemporary travel systems and lightweight pushchairs to meet the needs of modern family life. Combining the latest advances in technology with stylish design, they’re at the forefront of the baby travel market. In addition, we have a successful home and nursery division, designing beautifully crafted furniture sets and baby bedding. We also have a our very own beautiful babywear range which recently won Silver at the Made for Mum Awards 2020. Key to our success is a strong, evolving product range, while an uncompromising approach to quality and unrivalled experience have helped us become a global brand, loved and trusted by millions of parents worldwide.