Loree Felt

Loree Felt has over 30 years of work experience in various roles in the food industry. Loree is currently the Director of Business Development at Silver Hills, where they lead the Business Development Team and manages internal execution for the Sales team. Loree'sresponsibilities include trade spend management, demand planning, category management, customer service, and product/pricing setup. Loree has experience working cross-functionally with departments such as Marketing, Finance, Procurement, Production, and Logistics.

Prior to Silver Hills, Loree worked at Sun-Rype Products Ltd. as the Director of Trade Marketing and Category Development for North America. In this role, they led the Trade Marketing and Category Development team and collaborated with internal teams and external partners to achieve sales and profit objectives. Loree also served as the Vice President of Sales for Western Canada, where they developed strategic sales plans and led the key account team.

Loree also has experience at HJ Heinz Company of Canada Ltd. as a Category Development Manager and Key Account Manager. Loree began their career at Quaker Oats Company, holding various sales positions with increasing responsibility.

Overall, Loree Felt has demonstrated expertise in business development, trade marketing, category development, and sales management throughout their career in the food industry.

Loree Felt obtained a BComm degree in Marketing from The University of British Columbia, where they studied from 1984 to 1989.