Jeff Baer

Jeff Baer is an accomplished sales training professional with extensive experience spanning over two decades in various leadership roles. Currently serving as the National Director of Sales Training at Silverado since September 2025, Jeff previously worked as the Director of Sales Effectiveness at The Brooks Group, where responsibilities included facilitating in-person sales training and screening potential hires. At ProMedica Senior Care, Jeff held roles as Director of Sales Training and National Sales Trainer, achieving significant increases in sales performance across a 600+ salesforce. Additional experience includes serving as Division Director of Sales, Marketing, and Admissions at SavaSeniorCare and Sales Director at HCR ManorCare. Early career roles included Marketing Director at The Ensign Group and teaching at the Language Training Center. Jeff holds an MBA from Duke University and a degree in Communications from Brigham Young University.