Bob Lapsley

Bob Lapsley is a seasoned digital marketing professional with extensive experience in demand generation and integrated marketing strategies. Currently serving as a Senior Digital Marketing Manager at Silverfort since September 2022, Bob has previously held the position of Director of Demand Generation at Immersive Labs and Senior Manager of Marketing Programs at VoltDB, Inc. Bob's marketing career began at TechTarget, where roles included Senior Manager of Integrated Marketing and Senior Marketing Manager for the Storage Media Group. Key achievements include managing corporate outbound initiatives, coordinating customer events, and developing sales enablement materials and thought-leadership content. Bob holds a degree from the University of Massachusetts - Amherst, completed in 2007.