SilverPush
Anshu Kumar currently serves as Senior Associate Publisher Development at Silverpush, starting in December 2023, where responsibilities include spearheading lead generation to onboard high-potential publishers and driving growth across monetization channels. Prior experience includes roles at Z1 Tech, as Programmatic Executive and Senior Associate - Publisher Sales, focusing on publisher partnerships and revenue growth through contract negotiations. Anshu's earlier positions encompassed a Sales Intern role at Z1 Tech and participation in the Internshala Campus Ambassador Program. Academic qualifications include a PGDM in Marketing from ISBR Business School and a Bachelor of Business Administration from Usha Martin University.
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SilverPush
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Silverpush provides cutting-edge advertising technology solutions driven by artificial intelligence. By assisting major global brands, it enables them to better comprehend and engage with their customers than ever before. Through its advanced platform MIRRORS, which harnesses the power of deep learning and computer vision, Silverpush assists brands in identifying their most suitable audience by placing video ads in contextually relevant settings. This ensures a fully controlled and brand-safe advertising environment. Additionally, Silverpush's real-time moment marketing platform, Parallels, facilitates meaningful connections between brands and consumers across a diverse range of real-life events.