Joelene Shap

Laura Hartnady is an accomplished executive with extensive experience in eCommerce, retail, and strategic management. Currently serving as Group eCommerce Marketplace Executive at Massmart since August 2023, Laura has previously held senior roles including Chief Commercial Officer at Silvertreebrands and Chief Executive Officer at PetHeaven, focusing on scaling businesses and enhancing the customer experience in pet care. Laura’s career includes notable positions such as Head of Retail and Merchandising at takealot.com and Senior New Business Manager at Amazon UK, where strong relationships with fashion brands were developed. An educational background includes an MBA from INSEAD and a Bachelor's degree in Information Systems from the University of Cape Town.