Simantel
Macarena Baudracco is an experienced digital marketing professional currently serving as a Senior Media Buyer at Simantel since August 2023, where responsibilities include collaborating with the digital strategy department and managing B2B and BCC digital marketing campaigns. Prior experience includes roles as a Programmatic Marketing Manager and Display Marketing Specialist at MediaGroup Worldwide, overseeing multi-channel programmatic campaigns and a team of specialists, and as a Digital Marketing Specialist (PPC) at Google, managing major client relationships and optimizing campaign performance. Earlier, Macarena worked as a Media Planner at GrupoShopping, developing comprehensive media plans for radio stations. Educational qualifications include an Associate's degree in Marketing, a Bachelor's degree in Business Administration, and a postgraduate degree in Marketing from Estácio, along with studies at Universidad Nacional de Córdoba.
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Simantel
Over forty years of roll-up-your-sleeves-in-it-to-win-it-down-and-dirty-cool-as-hell B2B marketing. Our work has taken us around the world while being happily located in the heart of America. With a team of 125+ professionals Simantel uses insight to create inspired ideas that ultimately engage customers in meaningful (and profitable) relationships with our clients. We do it online and off, nationally and globally and do it for some of the hardest working brands out there.