Heidi Frank

Consulting Vertical Manager, Travel & Entertainment at SimilarWeb

Heidi Frank is an accomplished marketing professional with extensive experience across various sectors, including Travel & Entertainment, Consumer Packaged Goods, and Personal Health Marketing. Currently serving as the Consulting Vertical Manager at Similarweb since November 2021, Heidi previously held the Senior Manager role at Philips and was a Principal in Advisory at L2 Inc., where contributions helped major CPG firms enhance digital marketing strategies. Heidi's earlier positions include Marketing Manager at TUMI, where efforts contributed to significant brand growth, and Account Supervisor roles at Publicis and DDB, where management of high-profile campaigns for clients like Procter & Gamble and State Farm was pivotal. Heidi holds a BS in Advertising and Business Foundations from The University of Texas at Austin and attended ESCP Business School.

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