Lisa Franchi

Lisa Franchi is a seasoned professional in the fields of marketing and consulting, currently serving as a Senior Consultant at Simpactful since May 2022, and co-founding Cocoon L&R in May 2020. As Head of Marketing and Business Development for RDE Pharma since October 2018, Lisa plays a pivotal role in the development and launch of sustainable pharmaceuticals. Previously, Lisa held various senior marketing positions at Procter & Gamble from January 2005 to November 2018, including Global Marketing Director for Health-Care PGT, where responsibilities encompassed the growth of Company Branded Generics in Europe and the strategic execution of marketing initiatives across various channels and regions. Earlier experience includes a role as Senior Scientist at Merck Sharp & Dohme. Educational qualifications include a Ph.D. in Molecular Biology from New York University and a postgraduate degree in Molecular Biology from Sapienza Università di Roma.