Simple App
Krista Scott-Dixon has been involved in various positions related to research, education, and product direction in different organizations. Currently, Krista is working as the Product Director and Chief Anti-New Year’s Resolutions Officer at Simple App since July 2022. Prior to this role, Krista served as the Director of Curriculum at Precision Nutrition from May 2008 to June 2022. Krista's career also includes a role as a Researcher at the Institute for Work and Health from June 2007 to April 2008. Krista's educational background includes a Doctor of Philosophy - PhD from York University, completed between 1996 and 2002.
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Simple App
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The Simple app coaches people on long-term weight loss and healthy eating. We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite. Simple members are supported to make steady progress towards their desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on: 1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based. 2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide our users throughout their health journey, 24/7. 3. Flexibility, so our users can learn and adopt wellness strategies gradually, at their own pace.