Simple App
Kristina Mettus is currently the Head of Creative Production at Simple App, where Kristina leads the creative team in developing performance marketing creatives for various paid acquisition channels. Prior to this role, Kristina worked as a Creative Marketing Assets Producer at Yandex and as an Animation & Postproduction Producer at Punch. With a background in documentary filmmaking and experience in coordinating studio productions, Kristina has a strong foundation in media production. Their extensive freelance work with international media companies and their education in creative strategy and marketing highlight their expertise in the field.
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Simple App
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The Simple app coaches people on long-term weight loss and healthy eating. We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite. Simple members are supported to make steady progress towards their desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on: 1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based. 2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide our users throughout their health journey, 24/7. 3. Flexibility, so our users can learn and adopt wellness strategies gradually, at their own pace.