Simple App
Mike Prytkov is the Co-Founder & CEO of Simple Fasting App, a fasting and meal tracker app with over 15 million downloads. Mike also serves as a Growth Advisor & Entrepreneur in Residence at Palta, a company focused on digital health & well-being products. Previously, Mike was the COO & CMO at Appness, a platform connecting mobile advertisers with Facebook media buying experts. Mike earned a Bachelor's degree in Applied IT in economics from Peter the Great St. Petersburg Polytechnic University.
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Simple App
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The Simple app coaches people on long-term weight loss and healthy eating. We empathize with the frustration people feel as a result of fad diets, false promises, and confusing health info. So everything we recommend is delivered with care (not judgment!) and intentionally free from unreasonable, unsustainable, and joyless dieting practices. That's right — Simple’s practical weight loss approach doesn't require calorie counting, cutting out essential food groups, or weighing every bite. Simple members are supported to make steady progress towards their desired weight and a healthier lifestyle through our positive, easy-to-follow daily coaching — which centers on: 1. The expertise of our Science team (with experts in nutrition, behavior change, digital health, and medicine), making sure everything we put out into the world is evidence-based. 2. Avo, the in-app AI coach that provides proactive prompts, timely tips, and real-time answers to guide our users throughout their health journey, 24/7. 3. Flexibility, so our users can learn and adopt wellness strategies gradually, at their own pace.