Aarti Sekhon

Aarti Sekhon, MBA, is an experienced marketing professional currently serving as a Senior Product Marketing Manager - GTM at SimplePractice since July 2023. Prior to this role, Aarti held positions at GoDaddy from May 2021 to May 2023, successfully leading the launch of payment solutions for the US small business market. Aarti's background includes experience as a Senior Product Manager at CIBC focusing on Aeroplan - Air Canada Credit Cards and as a Marketing Manager at TELUS, where B2B acquisition strategies were developed for VoIP/cloud solutions. Aarti also has a comprehensive history in marketing, having worked at Bell on loyalty and retention strategies, and held various co-op positions at FedEx, Whirlpool Corporation, and Xerox. Aarti holds an MBA in Strategic Marketing from McMaster University, a Bachelor's in Commerce from York University, and has studied at the University of Kentucky.