Oliver Alan Roth

Senior Director Product Marketing at SimplePractice

Oliver Alan Roth has a diverse work experience spanning various roles and industries. Oliver Alan is currently serving as the Senior Director of Product Marketing at SimplePractice since April 2022. Prior to this, they were the Head of Product Marketing at Mosaic.tech from January 2021 to April 2022.

Oliver has also worked at Intuit as a Senior Product Marketing & Innovation Manager from December 2018 to February 2021. In this role, they were responsible for setting objectives, defining target audience, crafting messaging, and refining product offers through qualitative and quantitative research. Oliver Alan also developed go-to-market strategies and integrated marketing campaigns to launch new products.

Before joining Intuit, Oliver held multiple roles at Electronic Arts (EA), including Senior Product Marketing Manager and Global Marketing Campaign Manager. During their tenure at EA from 2011 to 2018, they provided strategic leadership in brand management and product road-map prioritization across the Origin platform. Oliver Alan also managed end-to-end campaign strategies for diverse video game portfolios and conducted A/B testing and UX audits for digital marketing campaigns.

Oliver's previous experience includes working as a Global Marketing Associate and Online Marketing Specialist for the MAXIS label at EA, where they managed online stores, drove merchandising and marketing strategies, and executed online marketing campaigns.

Prior to their roles in the gaming industry, Oliver worked as an Account Manager/e-Strategist at Milestone Internet Marketing, where they managed website and PPC campaigns, implemented SEO strategies, and conducted A/B testing. Oliver Alan also served as the Business Manager for World Cup Soccer Camps, handling marketing campaigns, logistics, and public relations. Additionally, they worked as the Online Chair for San Carlos/Belmont at the American Cancer Society.

Overall, Oliver Alan Roth has extensive experience in product marketing, brand management, go-to-market strategies, integrated marketing campaigns, and online marketing.

Oliver Alan Roth has obtained a BA in Business Management/ Economics from the University of California, Santa Cruz. Additionally, they have received an MBA in Human Resources Management/Personnel Administration, General from Notre Dame de Namur University. However, specific start and end years for both degrees were not provided.

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