Nicholas Farella

Nicholas Farella is an experienced pricing professional with a demonstrated history of working in the tire industry. Currently serving as Pricing Manager at SimpleTire since July 2021, Nicholas previously held strategic pricing roles at Yokohama Tire Corporation and Hankook Tire America Corp., where responsibilities included analyzing market trends, managing pricing programs, and presenting insights to senior management. With earlier experience at American Tire Distributors, Nicholas has a solid foundation in regional pricing strategies and customer service. Nicholas holds a BBA in Human Resource Management from the Fox School of Business at Temple University.