Richard Reasons

Rich Reasons has been 'in' travel and tourism his whole life. His parents whisked him around the world as a child (a tradition he and his wife are carrying on with their children), and he naturally gravitated to travel and tourism as a career, ultimately founding Zephyr Marketing and cvbTV, which specialized in destination marketing and merged with Simpleview in 2001.

As an advocate for online marketing more than 20 years ago, Rich was a pioneer in digital development for travel and tourism, working early-on with groups like Busch Gardens, the California Division of Tourism, Continental Airlines, Florida's Space Coast, American Express and dozens of DMOs across the country at both the city and state levels.