Ibad Abbasi is an accomplished marketing professional with significant experience in various leadership roles. Currently serving as Marketing Director at Simplii Financial and Neo Financial, Ibad has previously held key positions, including Senior Marketing Manager at Careem and AVP - Senior Brand Manager at MCB Arif Habib Savings & Investments. Ibad's career began as an Assistant Manager in Product Lifecycle at Vodafone. Ibad's educational background includes a Master's Degree in Marketing Management from Lancaster University and an MBA in Marketing from Shaheed Zulfikar Ali Bhutto Institute of Science and Technology.