Aliza Ladd

Aliza Ladd, MBA, currently serves as the Director of Customer Marketing & Growth at SimpliSafe, having joined in March 2022 after a significant tenure at Liberty Mutual Insurance, where roles included Director of Omnichannel Marketing Strategy and Associate Director of New Product Marketing from April 2017 to March 2022. Ladd's experience also encompasses five years at GSN (TV & Games) as a Senior Marketing Manager, where responsibilities included product marketing and brand strategy for social casino and cash gaming platforms. Earlier roles at Semcasting, Inc., and internships at the Whittemore School of Business and Economics and NFI Research Company contributed to a solid foundation in marketing, consumer research, and campaign execution. Ladd earned an MBA in Marketing and Strategy from the Questrom School of Business at Boston University and a BS in Business Administration with a focus on Marketing from the University of New Hampshire.