Amy Hu

Amy Hu is a Senior Brand Manager at Simplot Australia Pty Ltd, overseeing the Potato, Snacks, and Plant-Based Meat Retail sectors since June 2023. Previously, Amy held various roles, including Brand Manager for Frozen Bulk Seafood and Italian Sauces, and Assistant Brand Manager Marketing for Farmers Union Greek Style Yogurt at Bega Cheese Limited. Experience also includes positions in shopper marketing at Lion and Coca-Cola Amatil, where Amy contributed to major sponsorship activation initiatives. Early career roles involved merchandising at Walt Disney World and project coordination at Auslander Developments. Educational qualifications include a Bachelor’s Degree in Management and Marketing from the University of Melbourne, a Digital Marketing certification from General Assembly, and a MiniMBA in Brand Management from Marketing Week.