Juan Cruz Bisceglia is an experienced regional sales and marketing professional with a strong background in the food and logistics industries. Currently serving as Regional Sales & Marketing Manager for J.R. Simplot Company since March 2014, Juan has led the start-up of the company's operations in South America and implemented new packaging initiatives for the region. Prior to this role, experience includes Regional Commercial Manager at Farm Frites LATAM, where Juan established the marketing department and launched new packaging across multiple continents. Additional roles encompass Sales Responsible for the Logistics Division at Cruz del Sur, Team Leader at Correo Argentino, and Commercial Director at Editorial Serafines Revista Gastronomi Co. Juan began the career as a Marketing Department Trainee at Young & Rubicam. Academic credentials include a Bachelor in Advertising from Universidad Kennedy and a Marketing Executive Program from IAE.
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