Rich Keller

Rich is the President of All Metro Health Care, Simplura’s NY, FL and NJ operations, where he oversees revenue growth and is responsible for operations and financial results of all of All Metro’s branches in these regions. Rich joined the Simplura team in 2015 as the Vice President of Strategy and Business Development where he had responsibility for sourcing new business opportunities including acquisitions, and developing the company’s value based strategy.

Prior to joining Simplura, Rich was the Vice President of Government Programs at Treo Solutions (which was acquired by 3M’s Health Information Systems Division). 3M Health Information Systems provides advisory and analytics services to health plans, governments, and health care delivery systems to help align incentives, strengthen financial performance, improve the quality of care, and manage population health. As VP of Government Programs, Rich provided strategic advisory services to State Medicaid programs on Medicaid redesign efforts.

Prior to joining 3M, Rich was the Chief Operating Officer of WellCare of Connecticut and WellCare of New Jersey, and the Executive Director of WellCare of New York’s upstate markets, overseeing day to day plan operations in the respective geographies. Rich also held leadership positions at GHI HMO Select and ProMedCo Hudson Valley, a physician management company.

Rich received an MBA from Pace University and a BA from the University of Vermont.