Phil Ball is currently the Director of the Southern Region at Simplyai, leading efforts in enhancing data-driven solutions for businesses. With over 25 years of experience in leadership, business development, and consulting in data-related solutions, Phil has a proven track record of revenue growth and team management. Phil previously co-founded and managed Optivia, transforming it into a successful growth services business before its acquisition by Simplyai. They also held various leadership roles at Lavastorm Analytics, Deloitte Australia, and Embarcadero Technologies, contributing significantly to sales and analytics initiatives across multiple regions. Phil's educational background includes an MBA and a postgraduate diploma in management from the University of Melbourne, along with ongoing studies in Classical Civilisation and Archaeology at King's College London.
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