Dirk Schmidt

Dirk Schmidt is an accomplished professional with extensive experience in commercial leadership and sales within the hospitality and technology sectors. Currently serving as Chief Commercial Officer at SIDES, Dirk has previously held senior roles at notable companies including Senior Director & Head of Hospitality EMEA and Senior Regional Director Germany & Benelux at Lightspeed Commerce, as well as CSO at GASTROFIX GmbH. Dirk's expertise is further demonstrated through roles such as Managing Director for Central & Northern Europe at HRS - The Hotel Portal and as a Sales Mentor and Leadership & Team Coach at WKM Consulting. Dirk Schmidt's educational background includes completion of the Blue Ocean Strategy Program at INSEAD in 2019 and additional training in Business Administration and Management at INSEAD in 2018.