Anthony Jones

Anthony Jones is a seasoned professional with extensive experience in market intelligence and research within the financial services sector. Currently serving as the Research and Insight Manager at Simplyhealth, Anthony drives insight-led decision making and oversees monthly market insight reporting to the Executive Leadership Team and Board. Prior to this role, Anthony was a Senior Marketing Manager at Aviva, where successful marketing strategies and budget management were key responsibilities. Anthony's career began at Friends Provident and evolved through various roles, including Market Intelligence Manager at Friends Life group, where market research and competitor analysis were pivotal in developing actionable business strategies. With a strong academic background from Island School in Hong Kong, Anthony possesses a deep understanding of financial services products, marketing communications, and customer segmentation.